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Staples.Com Recruits Human Factors International for Customer-Driven Site Redesign

Tuesday, May 9, 2000 7:00 am EDT



Public Company Information:

"Partnering with HFI, we are able to further evaluate our customers' online shopping experiences and needs, and translate them into significant site improvements"

FAIRFIELD, Iowa--(BUSINESS WIRE)--Today, a leading e-marketplace for small business, launched a dramatic, customer-driven site redesign with the aid of Human Factors International, Inc. (HFI), experts in usability and ergonomic software design. The new site provides small businesses with improved usability, time saving navigational tools and reduced clicks.

"Partnering with HFI, we are able to further evaluate our customers' online shopping experiences and needs, and translate them into significant site improvements," said Jeanne Lewis, president of "The new site is a result of vast research and delivers a best-in-class design that truly reduces the hassle of running a small business."

HFI and spent hundreds of hours evaluating users' work environments, buying behaviors, and decision support needs. The research resulted in streamlined navigation, intuitive searching capabilities, persistent shopping carts, shopping lists for frequently purchased items, comparison charts, a rebate center and the option to securely store credit cards.

About is creating a leading business-to-business electronic marketplace offering a comprehensive solution for all of the office needs of business customers. currently provides an electronic marketplace where small, mid-sized and large businesses can procure office products and business services and obtain business information and expert content. includes the operations of all three of Staples Inc.'s (Nasdaq: SPLS) e-commerce sites,, and

About Human Factors International

Human Factors International, Inc. specializes in making software interfaces usable. Through consulting and training, they ensure that web sites and applications are user-friendly, efficient and fun to use. Through a strategic alliance with Tata Infotech, HFI offers end-to-end User-Centered Solutions(TM), from initial concept through deployment and maintenance.

CEO Eric Schaffer, Ph.D., founded HFI in 1988. The company's home office is in Fairfield, Iowa, with satellite offices in Boston, Mass.; Washington, D.C.; Hazlet, N.J.; Chicago, Ill.; Mountain View, Calif.; and Mumbai, India.


S&S Public Relations
Steve Simon, 847-955-0700
Debby Hohler, 508-253-8509
Human Factors International, Inc.
Barney Sherman, 800-242-4480

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