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Archived Press Releases 2004

  • 1/22/04 7:00 am EST

    "Tough Guy" Actor Joe Viterelli, An Overzealous Office Worker And Baked
    Goods Humorously Illustrate How Staples Makes Buying Office Products Easy

    FRAMINGHAM, Mass.--(BUSINESS WIRE)--Staples, Inc. (Nasdaq: SPLS) today unveiled the creative behind its first-ever Super Bowl commercial, which uses famed "tough guy" character-actor Joe Viterelli to humorously highlight the company's brand promise to make buying office products easy. The 30-second spot, entitled "It Was Easy," is slated to air during the third quarter of the February 1, game. "Staples' Super Bowl commercial is a comic dramatization of an officemore...
  • 1/12/04 7:00 am EST

    Participation in Ad Industry's 'Holy Grail' Will Showcase Staples'
    Commitment To Make Buying Office Products Easy

    FRAMINGHAM, Mass.--(BUSINESS WIRE)--For the first time ever, Staples, Inc. (Nasdaq: SPLS) will advertise during the television broadcast of the Super Bowl, the company announced today. The 30-second spot created by Martin/Williams Advertising, will promote how Staples makes buying office products easy for its customers. Last year, an estimated 89 million television viewers tuned into the game, making it one of the most watched telecasts of the year. Staples' new tagline "more...

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