Staples Logo Signs Marketing Agreement With Yahoo!; Becomes Premier Office Supply Merchant on Yahoo! Small Business


Monday, January 24, 2000 7:00 am EST



Public Company Information:

"We are working with as a premier merchant because they share our commitment to provide quality products and services."

FRAMINGHAM, Mass.--(BUSINESS WIRE)--Staples Inc. (Nasdaq: SPLS) today announced that has signed a marketing agreement with Yahoo! Inc. (Nasdaq: YHOO) to be the premier office supply merchant on Yahoo!(R) Small Business ('s new agreement builds on the success of last year's relationship with Yahoo! that helped increase's exposure to millions of small businesses. In addition to providing links on Yahoo! Small Business, the agreement includes cross-promotional marketing efforts and customized programs to help increase awareness of

"Yahoo! Small Business is a great resource for small businesses and entrepreneurs, as well as a tremendous vehicle to reach millions of potential customers," said Kelly Mahoney, chief marketing officer of "Yahoo! is an important part of our highly targeted and integrated marketing program to drive small business traffic to"

As a premier merchant, will have fixed button placement in office supply-related categories and keyword search results pages that will enable Yahoo! users to easily access In addition, will be promoted throughout the Yahoo! network of properties (, including Yahoo! Shopping (, Yahoo! Calendar ( and Yahoo! Mobile ( Additionally,'s office-related greeting cards are available on Yahoo!

Greetings (

"The agreement with is another example of our commitment to offering convenient, useful online resources to millions of Yahoo! users," said Anil Singh, chief sales and marketing officer, Yahoo!. "We are working with as a premier merchant because they share our commitment to provide quality products and services."


Launched in the fall of 1998, is Staples' e-commerce business unit that serves the home office and business customer via the Internet. The virtual store offers easy-to-use, customized features and intuitive functions to slash the cost and hassle of purchasing office supplies. More than 30,000 products, plus 100,000 software titles, are available on 24 hours a day, seven days a week. Customers receive free, next-business-day delivery on all orders over $50. More information about the company is available at

Yahoo! and the Yahoo logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.


Staples Inc.
Debby Hohler, 508-253-8509
Public Relations Specialist
Schwartz Communications
Lynnette Pitman, 781-684-0770
Senior Account Executive

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